AI Insights · Timothy · January 2023
Top Drawing & Coloring Apps in Australia Q4 2022
Explore the performance of the top 5 Drawing & Coloring apps on a unified platform in Australia during Q4 2022. Data insights from Sensor Tower reveal trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top five Drawing & Coloring applications in Australia showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared based on data from Sensor Tower.
Color Page ASMR – Art Coloring from SayGames LTD saw a significant decline in weekly downloads, starting from 36.4K in early October and falling to 2.8K by early December. However, there was a slight recovery towards the end of December, with downloads reaching 6.1K. The weekly active users followed a similar trend, decreasing from 32.8K to 9.5K over the quarter but rebounding to 14.2K by the end of December.
Happy Color by Numbers Game by X-Flow maintained a steady weekly revenue, peaking at around $631 in the last week of December. Weekly downloads showed consistent growth, starting at 7.8K and increasing to 10.9K by the end of the quarter. Weekly active users remained relatively stable, hovering around the 80K mark and peaking at 86.5K in the final week of December.
Color by Number：Coloring Games from Wildlife Studios experienced a steady weekly revenue, ranging from approximately $4.3K to $5.4K throughout the quarter. Downloads showed an upward trend towards the end of the year, rising from 9.4K in late September to 10.5K by the end of December. Weekly active users grew from 34.1K to 39.6K over the same period.
Makeup Kit - Color Mixing by Crazy Labs had a fluctuating download trend, starting at 11.9K and experiencing a dip to 3.5K mid-quarter, before bouncing back to 7.6K by the end of December. The app’s weekly active users followed a similar pattern, peaking at 34.6K in early October and then declining to 16.6K mid-quarter, before recovering to 21.6K in the final week of December.
Phone Case DIY, also by Crazy Labs, saw a notable increase in downloads, starting at 14.9K in late September and reaching 13.4K by the end of December. The weekly active users for this app also showed growth, rising from 44.6K to 40.1K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
